City of Austin
Performance Measures
Department Director:
T.C. Broadnax - City Manager
Department Website:
http://www.austintexas.gov/department/city-manager
Department Phone:
512-974-2200
Measure:
Percentage of website traffic generated from social medianewsletter outreach
Measure Description
OPO has created this new measure to capture the key outcome from OPOs CommunicationsCommunity Engagement division.
Measure Type
Output
Current Data - Annually
| 2026 Target | 2026 Actuals |
| 4.700 | 3.7000000000000002 |
Historical Data - Last 5 Years
| FY 2021 Actual | FY 2022 Actual | FY 2023 Actual | FY 2024 Actual | FY 2025 Actual | FY 2025 Target | FY 2026 Target |
| New Meas. | New Meas. | New Meas. | New Meas. | 4.700 | No Goal | 4.700 |