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City of Austin - JOB DESCRIPTION

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Advertising and Outreach Coordinator
FLSA: Standard/Non-Exempt EEO Category: (20) Professionals
Class Code: 18767 Salary Grade: ZC7
Approved: March 30, 1998 Last Revised: January 31, 2025

Purpose:
 

Under general supervision, this position is responsible for the planning, research scheduling, coordination, and promotion of community, employee, and media events, as well as special events such as conferences, tradeshows. and educational and outreach efforts. Is responsible for buying and monitoring media.

 
Duties, Functions and Responsibilities:
  Essential duties and functions, pursuant to the Americans with Disabilities Act, may include the following. Other related duties may be assigned.
  1. Schedules and coordinates assigned events within budgetary limits.
  2. Monitors and directs the events from beginning to end.
  3. Plans, develops, and implements community outreach, outreach strategies, and programs
  4. Represents department and City of Austin programs at events.
  5. Assembles resources, including staff, facilities, food services, promotional material, etc., for assigned events.
  6. Cross-trains program staff to adequately represent all department programs to the public.
  7. Develops roles and calendar for community involvement.
  8. Participates on marketing teams to plan and deliver marketing events and media productions.
  9. Coordinates and monitors contracts, budgets, and performance measures for media advertising (print ads, television, radio, internet, billboards, etc.)
  10. Researches, purchases, and monitors inventory of promotional items department wide.
  11. Develops and makes presentations to customers, service providers and department representatives.
 
Responsibilities - Supervisor and/or Leadership Exercised:
 
May provide leadership, work assignments, evaluation, training, and guidance to others.
 
Knowledge, Skills, and Abilities:
  Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.
  • Knowledge of conference/community events processes.
  • Knowledge of market segmentation, media markets, and experience in the media purchasing process.
  • Skills in oral and written communication, including public presentation.
  • Skill in establishing and maintaining professional relationships.
  • Skill in coaching, leading and teaching assigned staff.
  • Ability to work with minimal supervision.
  • Ability to plan conferences and events.
  • Ability to accomplish multiple tasks and projects.
  • Ability to represent department and City of Austin in a professional manner.
  • Ability to use various computer software applications, including elementary design skills.
Minimum Qualifications:
 
  • Graduation with a Bachelor’s degree from an accredited college or university with major course work in a related field, plus three (3) years of relevant work experience.
  • Experience may substitute for education up to four (4) years
 
Licenses and Certifications Required:
  None.

This description is intended to indicate the kinds of tasks and levels of work difficulty required of the position given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of management to assign, direct and control the work of employees under supervision. The listing of duties and responsibilities shall not be held to exclude other duties not mentioned that are of similar kind or level of difficulty.