| Purpose: |
| |
Under general supervision, this position is responsible for the dissemination of news and information (written and oral) to the general public, City employees, and the media regarding departmental and/or City wide programs. These duties may contribute to any or all of the following areas: marketing, public relations, media relations, and publication of documents for internal and external education and communication. |
| Duties, Functions and Responsibilities: |
| |
Essential duties and functions, pursuant to the Americans with Disabilities Act, may include the following. Other related duties may be assigned.
- Writes, plans, organizes, directs, coordinates, and edits articles for publication in a variety of forms, including electronic publication. Coordinates all aspects of production of marketing materials.
- Performs media relations duties to include: media buying, news releases, and fielding questions from media. Performs public relations duties to include: public and school education, presentations, tours of public facilities, and requests for information from the general public.
- Assists in the planning and development of advertising, promotional campaigns, strategies.
- Provides event coordination services, such as arranging facilities, contacting media, inviting all appropriate groups and individuals, etc.
- Designs, researches, writes, and edits newsletters; releases for internal or external use.
- Develops and updates intranet and internet web sites.
- Produces public service announcements and videos and photography for promotional use.
- Designs and maintains databases, such as mailing lists, association and organization lists, etc.
- Receives, investigates, and answers questions from external media and public. Serves as liaison for media and general public.
|
| Responsibilities - Supervisor and/or Leadership Exercised: |
| |
Conducts training of personnel regarding: how to communicate with the media, train external media on departments' media standard operating procedures.
|
| Knowledge, Skills, and Abilities: |
| |
Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.
- Knowledge of public information, marketing, public relations, media relations programs.
- Knowledge of the functions and organization of municipal government, to include the relationships between departments, divisions and agencies.
- Knowledge of the principles associated with the role of meeting the necessary standards of customer service.
- Knowledge Federal, State and Local laws.
- Knowledge of City practice, policy and procedures.
- Skill in oral and written communication.
- Skill in handling multiple projects and prioritizing.
- Skill in using computers and related software.
- Skill in data analysis and problem solving.
- Skill in planning and organizing.
- Ability to interpret policies and guidelines.
- Ability to write articles for publication.
- Ability to work with frequent interruptions and changes in priorities.
- Ability to lead and train others.
- Ability to establish and maintain good working relationships with other City employees and the public.
|
| Minimum Qualifications: |
| |
- Graduation with a Bachelor's degree from an accredited college or university with major coursework in Marketing, Public Relations, Journalism, Advertising or related field
OR
- Four (4) years of experience in developing and implementing programs of public information.
|
| Licenses and Certifications Required: |
| |
None.
|
