City of Austin - JOB DESCRIPTION

Sales & Events Manager

Under minimal direction, this position coordinates the activities and operations of the division/staff involved in event planning, sales and booking processes, and management liaison services for public events and event facilities.

1. Monitors facility booking, scheduling, and event planning for large scale events. Markets and promotes activities that will maximize facility and event bookings.
2. Manages and assists in developing and maintaining client database and booking system.
3. Develops, approves, and negotiates client contracts. Enforces rules, regulations, policies and contractual terms concerning use of event facilities.
4. Manages public relations for department/facilities. Oversees and approves the development of marketing literature for the department and facilities. Conducts market research and surveys. Conducts presentations and tours of facilities for informational and promotional purposes.
5. Develops and evaluates long range market planning and strategies for the department and event facilities.
6. Acts as department liaison for neighborhood associations, industry, user groups, etc.
7. Manages sales and marketing relationship with Visit Austin. Coordinates department marketing plan with Visit Austin. Assists Visit Austin with presenting convention bid packages to clients.
8. Represents the department and facilities at industry trade shows.
9. Compiles data and develops reports for management.
10. Plans and coordinates events/activities with other divisions and departments. Develops and maintains budget for sales and events. Develops standard procedures related to division activities

Responsible for the full range of supervisory activities including selection, training, evaluation, counseling and recommendation for dismissal. May act on behalf of Department Executive when necessary.

• Knowledge of principles and processes for providing customer service and personal services.
• Knowledge of principles and methods for showing, promoting, and selling products or services.
• Knowledge of marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Knowledge of business and management principles involved in strategic planning, resources allocation, human resources, production methods and coordination of people.
• Knowledge of fiscal planning and budget preparation.
• Knowledge of applicable processes, techniques and methods.
• Knowledge of Federal, State and Local laws.
• Knowledge of city practice, policy and procedures.
• Knowledge of supervisory and managerial techniques and processes.
• Skill in oral and written communication.
• Skill in handling multiple tasks and prioritizing.
• Skill in data analysis and problem solving.
• Skill in using computers and related software.
• Skill in planning and organizing.
• Ability to work with frequent interruptions and changes in priorities.
• Ability to establish and maintain good working relationships with other City employees and the public

• Graduation with a Bachelor's degree from an accredited college or university with major coursework in Marketing, Liberal Arts, Business Administration or related field, plus five (5) years of relevant work experience in a convention center, public events, event facility or other related facility/industry, two (2) years of which were in a lead or supervisory capacity.
• Experience may substitute for education up to the maximum of four (4) years