Data is as of 6/15/2025.
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City of Austin - JOB DESCRIPTION

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Digital Graphic Designer
FLSA: Standard/Non-Exempt EEO Category: (30) Technicians
Class Code: 14255 Salary Grade: QE6
Approved: March 04, 2016 Last Revised: April 16, 2025

Purpose:
 
Under minimal supervision, this position assists with consistent branding, promotion, and dissemination of information.
Duties, Functions and Responsibilities:
  Essential duties and functions, pursuant to the Americans with Disabilities Act, may include the following. Other related duties may be assigned.
  1. Creates comprehensive design strategies and packages tailored to customer needs.
  2. Designs and produces websites, motion graphics, style guides, advertisements, promotional materials, print collateral, illustrations, logos, and photography for a wide variety of marketing materials and platforms.
  3. Assists with web and social media presence, development, appearance, and updates. 
  4. Monitors and coordinates all stages of production to complete projects.
  5. Advises and consults with vendors producing bid specifications, documentation, and contracts for vendors.
  6. Assists in the planning and development of digital advertising, promotional campaigns, and strategies.
  7. Acts as art director and liaison for individual projects and client programs.
  8. Assists with the development of long-range strategic marketing plans.
  9. Researches best practices, emerging technology, user behavior, interface content, and industry and cultural trends.
  10. Acts as a steward of the brand look and feel, and ensures that all creative broadcast across all channels lives up to the highest quality of the City’s visual standards.
  11. Collaborates with stakeholders to effectively drive communications and to ensure consistency of brand identity.
  12. Works within the content management system to implement and maintain a consistent and engaging visual web presence.
Responsibilities - Supervisor and/or Leadership Exercised:
 

May provide leadership, work assignments, evaluation, training, and guidance to others.
Knowledge, Skills, and Abilities:
  Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.
  • Knowledge of marketing practices and procedures, design principles, and media industries.
  • Knowledge of content management systems, Drupal experience preferred.  
  • Knowledge of current and emerging web publishing standards and best practices related to accessibility, usability and writing for the web.
  • Knowledge of multimedia formats related to audio, video, and interactive technologies.
  • Knowledge of user-centered design process, specifically related to accessibility and Web standards.
  • Skill in design, illustrations, infographics and data visualizations.
  • Skill in typography, color and layout composition.
  • Skill in CSS, HTML, JavaScript, and prototyping and wireframe creation tools.
  • Skill in analytical and conceptual approaches to design.
  • Skill in oral and written communication.
  • Skill in project management to assist project managers in work estimates and planning.
  • Ability to craft graphic elements, assets, and visual treatments that adapt and flow with responsive design systems.
  • Ability to manage multiple projects and remain flexible through multiple revisions from concept to completion while keeping a keen attention to detail.
  • Ability to manage time and schedules.
  • Ability to work on projects of all scales and types, both collaboratively and independently.
  • Ability to establish and maintain good working relationships with other City employees and the public as well as to work collaboratively with marketing, development, and project management specialists.
  • Ability to work with frequent interruptions and changes in priorities.
  • Ability to articulate design rationale, user-understanding and empathy and an understanding of brand.
  • Ability to work with Adobe Creative Cloud.
Minimum Qualifications:
 
  • Graduation with a Bachelor’s degree from an accredited four (4) college or university with major coursework in related discipline or certificate in graphic design, plus a minimum of three (3) years of experience related to the job.
  • Experience may substitute for the education up to the maximum of four (4) years.
Licenses and Certifications Required:
  None.

This description is intended to indicate the kinds of tasks and levels of work difficulty required of the position given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of management to assign, direct and control the work of employees under supervision. The listing of duties and responsibilities shall not be held to exclude other duties not mentioned that are of similar kind or level of difficulty.