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City of Austin - JOB DESCRIPTION

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Utility Marketing Services Manager
FLSA: Standard/Exempt EEO Category: (20) Professionals
Class Code: 18137 Salary Grade: ZB1
Approved: April 15, 2014 Last Revised: October 17, 2019

Purpose:
 
Under general direction, this position is responsible for management of staff involved in the planning, development and delivery of advertising, promotion and communication efforts for all the products and services provided by Austin Energy. 
 
Duties, Functions and Responsibilities:
  Essential duties and functions, pursuant to the Americans with Disabilities Act, may include the following. Other related duties may be assigned.
  1. Manages marketing and advertising campaign development, staff workload, vendor contracts, and advertising agency relations.
  2. Manages Marketing Communications staff. Provides leadership and oversight; responsible for planning, communications, and coordination within Marketing Communications.
  3. Ensures successful product service launches; supports with successful marketing communication approach and within budgeted guidelines.
  4. Manages or assists community outreach events planning and execution including, but not limited to, public relations, customer education and information, and community event support, and sponsorship.
  5. Manages design staff; leads, monitors, and quality assures artistic and creative processes supporting the Utilities marketing, materials/documents, presentations, and outreach.
  6. Supports the Utilities’ social media program. Bears responsibility for integration of web and social media with marketing campaigns and outreach efforts.
  7. Bears responsibility for the overall management of major special events including, but not limited to planning, allocation of staff resources, judging, recruting, and scheduling.
  8. Manages program contracts for advertising, marketing, design, and reproduction/printing.
  9. Manages photography and video production needs to support marketing and internal communications.
  10. Bears responsibility for use of corporate image, logo, and graphics presentations in sales and/or marketing materials such as brochures, direct mail advertising, billboards, and other marketing communications vehicles.
  11. Serves as liaison for requests for use of Utility facilities by creative industries (e.g., film, video and photograph). Works closely with requestor, facility/plant managers, security, and legal to establish feasibility of request, from conception to execution of project.
Responsibilities - Supervisor and/or Leadership Exercised:
 
Responsible for the full range of supervisory activities including selection, training, work management, evaluation, counseling, and recommendation for dismissal. 
 
Knowledge, Skills, and Abilities:
  Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.
  • Knowledge of marketing service communication standards and practices.
  • Knowledge of product and service planning, development and launch.
  • Knowledge of graphics, copy quality development, and print production process.
  • Knowledge of computer software necessary for graphics design.
  • Knowledge of fiscal planning and budget preparation.
  • Knowledge of supervisory and managerial techniques and principles.
  • Knowledge of the electric utility industry.
  • Skill in planning, organizing, and time management.
  • Skill in oral and written communication.
  • Skill in handling multiple tasks and setting priorities.
  • Skill in using computers and related software applications.
  • Ability to work with frequent interruptions and changes in priorities.
  • Ability to train others.
  • Ability to quickly recognize and analyze irregular events.
Minimum Qualifications:
 
  • Graduation with a Bachelor’s degree from an accredited college or university with major course work in a field related to Business, Marketing, or Advertising, plus five (5) years of experience in a field related to the job, including two (2) years of experience which were in a supervisory or lead capacity.
  • Experience may substitute for the education up to the maximum of four (4) years.
  • Education may substitute for experience up to two (2) years.
Licenses and Certifications Required:
  None.

This description is intended to indicate the kinds of tasks and levels of work difficulty required of the position given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of management to assign, direct and control the work of employees under supervision. The listing of duties and responsibilities shall not be held to exclude other duties not mentioned that are of similar kind or level of difficulty.