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City of Austin - JOB DESCRIPTION

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Market Research Analyst
FLSA: Standard/Non-Exempt EEO Category: (50) Para-Prof
Class Code: 15287 Salary Grade: ZA7
Approved: February 04, 1998 Last Revised: September 11, 2017

Purpose:
  Under general direction, responsible for directing and managing specific research projects.
Duties, Functions and Responsibilities:
  Essential duties and functions, pursuant to the Americans with Disabilities Act, may include the following. Other related duties may be assigned.
  1. Analyze existing and potential products/service markets
  2. Define project scope, select analysis techniques, etablish project time-lines, and investigate methods, costs of distribution, and advertising
  3. Designate and lead cross-functional teams to complete the research.
  4. Collect and analyze data on established and prospective customers and on competitors.
  5. Analyze customer expectations in support of new product/service development
  6. Interpret and report market conditions and potentials
  7. Coordinate work with contractors and manage contracts with third party research vendors
Responsibilities - Supervisor and/or Leadership Exercised:
  None.
Knowledge, Skills, and Abilities:
  Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.
  • Knowledge of project management, database and spreadsheet software
  • Knowledge of market research standards, practices, and techniques
  • Knowledge of economic and statistical analyses
  • Skill in interpreting and reporting complex business data
  • Skill in coaching and teaching employees
  • Skill in the use of statistical software, e.g. SPSS and SAS
  • Ability to develop and maintain corporate image and professional relationships
  • Ability to communicate orally and in writing
  • Ability to understand competitive challenges facing a monopoly in transition
Minimum Qualifications:
 
  • Graduation with a Bachelor’s degree from an accredited college or university with major course work in a field related to business, economics, marketing, statistics, social sciences, plus four (4) years of experience related to the job.
  • Experience may substitute for education up to four (4) years
Licenses and Certifications Required:
  None.

This description is intended to indicate the kinds of tasks and levels of work difficulty required of the position given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of management to assign, direct and control the work of employees under supervision. The listing of duties and responsibilities shall not be held to exclude other duties not mentioned that are of similar kind or level of difficulty.