| Purpose: |
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Serve as advisor to customers and potential customers regarding the resolution of issues that affect the sale, installation, and utilization of the organization's products and/or services. |
| Duties, Functions and Responsibilities: |
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Essential duties and functions, pursuant to the Americans with Disabilities Act, may include the following. Other related duties may be assigned.
- Proposes changes in products and or services that may result in cost reductions and savings, as well as increased customer participation.
- Works with neighborhood associations, community leaders, political action groups, and other interested groups with on-going projects. Acts as representative for programs, and manages projects and accounts. Provides marketing consultation to clients. Initiates, designs, and orchestrates the development of promotional campaigns.
- Maintains Web content; and develops digital advertising, promotional campaigns, and strategies.
- Develops and evaluates long-range market planning/strategies. Assists with long-range strategic planning. Conducts market research and needs assessment surveys.
- Serves as liaison between City departments and external customers, and responds to information requests.
- Conducts presentations, tours, and public education programs; and evaluates effectiveness of programs.
- Writes, edits, and follows up with news releases. Updates Website. Maintains client and research databases.
- Develops contracts, surveys, documentation, and forms. Coordinates, writes, and edits internal and external information/data. Develops and generate reports.
- Provides, as necessary, graphic and digital design support for marketing communication campaigns. Ensures brand consistency maintains City's visual standards.
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| Responsibilities - Supervisor and/or Leadership Exercised: |
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May provide training and guidance to others.
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| Knowledge, Skills, and Abilities: |
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Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.
- Knowledge of principles and processes for providing customer and personal services, including assessing customer needs, meeting quality standards for services, and evaluating customer satisfaction.
- Knowledge of market strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Knowledge of media production, communication, and dissemination techniques and methods.
- Knowledge of fiscal planning and budget preparation.
- Knowledge of City practice, policies, and procedures.
- Skill in oral and written communication.
- Skill in handling multiple tasks and prioritizing.
- Skill in using computers and related software applications.
- Skill in planning and organizing.
- Skill in data analysis and problem solving.
- Ability to write and conduct research.
- Ability to work with frequent interruptions and changes in priorities.
- Ability to train others.
- Ability to establish and maintain good working relationships with other City employees and the public.
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| Minimum Qualifications: |
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- Graduation with a Bachelor's degree from an accredited college or university with major coursework in Marketing, Advertising, Public Relations, Business Administration, Public Administration, Finance, or a related field, plus two (2) years of relevant experience.
- Experience may substitute for the education up to the maximum of four (4) years.
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| Licenses and Certifications Required: |
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None.
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