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City of Austin - JOB DESCRIPTION

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Public Information & Marketing Program Manager
FLSA: Standard/Exempt EEO Category: (20) Professionals
Class Code: 17193 Salary Grade: QD0
Approved: December 01, 2000 Last Revised: September 11, 2017

Purpose:
 

Plan and direct public information, marketing, public relations, media relation or public involvement programs and develop, maintain and improve marketing initiatives. Coordinate a wide variety of personnel and programs to accomplish overall department objectives.
Duties, Functions and Responsibilities:
  Essential duties and functions, pursuant to the Americans with Disabilities Act, may include the following. Other related duties may be assigned.

1. Develops corporate communications plans/strategies, policy development and implementation.
2. Reviews legislation and recommends changes.
3. Develops program budget and guidelines.
4. Develops and coordinate programs/projects.
5. Develops long-range business and marketing plans. Conducts market research.
6. Develops and implement procedures, policies and guidelines.
7. Designs, writes and edits publications for internal or external use.
8. Acts as official spokesperson for program or division (including crisis situations). Serves as liaison for department with various agencies, other city departments, city council, and other city government officials, private businesses, outside vendors, community leaders, community groups, and the general public. Serves as point of contact for city departments.
9. Conducts public education programs and presentations. Writes and follow-up on news releases.
10. Participates in bidding processes/negotiate contracts.
Responsibilities - Supervisor and/or Leadership Exercised:
 

Responsible for the full range of supervisory activities including selection, training, evaluation, counseling and recommendation for dismissal.

Manages two major programs or one major program and one supervisor; or manages two supervisors.
Knowledge, Skills, and Abilities:
  Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

Knowledge of public information, marketing, public relations, media relations and public involvement programs.
Knowledge of the functions and organization of municipal government, to include the relationships between departments, divisions and agencies.
Knowledge of the principles associated with the role of meeting the necessary standards of customer service.
Knowledge of fiscal planning and budget preparation.
Knowledge of supervisory and managerial techniques and methods.
Skill in oral and written communication.
Skill in handling multiple tasks and prioritizing.
Skill in using computers and related software.
Skill in data analysis and problem solving.
Skill in planning and organizing.
Ability to interpret policies and guidelines. .
Ability to develop, coordinate and implement programs.
Ability to work with frequent interruptions and changes in priorities.
Ability to establish and maintain good working relationships with other City employees and the public.
Minimum Qualifications:
  Graduation with a Bachelor's degree from an accredited college or university with major coursework in Journalism, Marketing, Advertising, or related field plus six (6) years of work experience two (2) of which were in a lead or supervisory capacity.

A Master's degree may substitute for two years of the required non-supervisory experience

Experience may substitute for the education up to the maximum of four (4) years.
Licenses and Certifications Required:
 

None

This description is intended to indicate the kinds of tasks and levels of work difficulty required of the position given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of management to assign, direct and control the work of employees under supervision. The listing of duties and responsibilities shall not be held to exclude other duties not mentioned that are of similar kind or level of difficulty.