Purpose: |
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Under minimal supervision, assist with consistent branding, promotion and dissemination of information.
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Duties, Functions and Responsibilities: |
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Essential duties and functions, pursuant to the Americans with Disabilities Act, may include the following. Other related duties may be assigned.
- Creates comprehensive design strategies and packages tailored to customer needs
- Designs and produces websites, motion graphics, style guides, advertisements, promotional materials, print collateral, illustrations, logos, and photography for a wide variety of marketing materials and platforms
- Assists with web and social media presence, development, appearance and updates
- Monitors and coordinates all stages of production to complete projects
- Advises and consults with vendors producing bid specifications, documentation, and contracts for vendors
- Assists in the planning and development of digital advertising, promotional campaigns and strategies
- Acts as art director and liaison for individual projects and client programs
- Assists with the development of long range strategic marketing plans
- Researches best practices, emerging technology, user behavior, interface content, and industry and cultural trends
- Acts as a steward of the brand look and feel and ensures that all creative broadcast across all channels lives up to the highest quality of the City’s visual standards
- Collaborates with stakeholders to effectively drive communications and to ensure consistency of brand identity
- Works within the content management system to implement and maintain a consistent and engaging visual web presence
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Responsibilities - Supervisor and/or Leadership Exercised: |
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May provide leadership, work assignments, evaluation, training, and guidance to others.
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Knowledge, Skills, and Abilities: |
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Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.
- Knowledge of marketing practices and procedures, design principles, and media industries
- Knowledge of content management systems; Drupal experience preferred.
- Knowledge of current and emerging web publishing standards and best practices related to accessibility, usability and writing for the web
- Knowledge of multimedia formats related to audio, video, and interactive technologies
- Knowledge of user-centered design process, specifically related to accessibility and Web standards
- Skill in design, illustrations, infographics and data visualizations
- Skill in typography, color and layout composition
- Skill in CSS, HTML, JavaScript, and prototyping and wireframe creation tools
- Skill in analytical and conceptual approaches to design
- Skill in oral and written communication.
- Skill in project management to assist project managers in work estimates and planning
- Ability to craft graphic elements, assets, and visual treatments that adapt and flow with responsive design systems
- Ability to manage multiple projects and remain flexible through multiple revisions from concept to completion while keeping a keen attention to detail
- Ability to manage time and schedules
- Ability to work on projects of all scales and types, both collaboratively and independently
- Ability to establish and maintain good working relationships with other city employees and the public as well as to work collaboratively with marketing, development, and project management specialists
- Ability to work with frequent interruptions and changes in priorities
- Ability to articulate design rationale, user-understanding and empathy and an understanding of brand
- Ability to work with Adobe Creative Cloud
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Minimum Qualifications: |
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- Graduation with a Bachelor’s degree from an accredited four (4) college or university with major coursework in related discipline or certificate in graphic design, plus a minimum of three (3) years of experience related to the job.
- Experience may substitute for the education up to the maximum of four (4) years.
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Licenses and Certifications Required: |
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None.
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