| Purpose: |
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Responsible for supervising and coordinating the programs, daily activities, operations, and personnel in marketing, communications, and design functions. |
| Duties, Functions and Responsibilities: |
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Essential duties and functions, pursuant to the Americans with Disabilities Act, may include the following. Other related duties may be assigned.
- Provides leadership and guidance to online, digital, and social media marketing projects and initiatives ensuring that all activities align with Marketing Communication Plans.
- Ensures that departmental, Council-mandated, and customer program goals are met.
- Manages implementation of marketing initiatives and identifies new marketing opportunities.
- Coordinates all aspects of the development and production of marketing materials.
- Forecasts, monitors project budgets, and assesses workloads of programs.
- Develops process flows, creative briefs, and ensures brand governance/compliance.
- Coordinates and collaborates with stakeholders and vendors.
- Ensures that external vendors meet quality and financial standards. Coordinates payments of invoices and works with the purchasing department to develop and maintain contracts for large purchases.
- Provides analytics review of marketing communication campaigns and return on investment (ROI).
- Manage the department's records throughout the lifecycle in compliance with the City's Records Management Ordinance.
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| Responsibilities - Supervisor and/or Leadership Exercised: |
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Responsible for full range of supervisory activities including selection, training, evaluation, counseling, and recommendation for dismissal.
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| Knowledge, Skills, and Abilities: |
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Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.
- Knowledge of leadership and coordinator techniques and principles.
- Knowledge of public information, marketing, public relations, and media relation programs.
- Knowledge of fiscal planning and budget preparation.
- Knowledge of the functions and organization of municipal government, to include the relationships between departments, divisions, and agencies.
- Knowledge of industry-standard graphic design tools, and their use and application.
- Skill in written and oral communication.
- Skill in concept development, collaboration, research, problem solving, time management, and presentation.
- Skill in planning, coordinating, and implementing programs and activities.
- Skill in handling multiple tasks and prioritizing.
- Skill in social media strategy and execution.
- Ability to effectively manage multiple programs, projects, and priorities.
- Ability to interpret policies and guidelines.
- Ability to lead projects from creative conception to delivery.
- Ability to lead and train others.
- Ability to establish and maintain good working relationships with other City employees and the public.
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| Minimum Qualifications: |
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- Graduation with a Bachelor's degree from an accredited four-year college or university with major coursework in Marketing, Business, Public Relations, or related field plus four (4) years of experience, including two (2) years of experience in a lead/coordinator capacity.
- Experience may substitute for education up to a maximum of four (4) years.
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| Licenses and Certifications Required: |
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None.
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